Hey Mike,
Yeah, email capture is critical and so it getting the hang of a solid offer for an optin.
This article is a bit old and I’ve scaled up my optin efforts significantly since, but the end-of-article optin is still one of my best performing ones.
Glad the article helped.
Cheers,
Eugen.

It’s awesome to see the results you’re getting from the second opt-in. Once I get my first lead magnet set up I’ll
probably be opting to add it with a second opt-in below the articles.

Hi Eric,
Yes, the plugin is called OptinSkin – I’m planning to write a review of it at some point – but in the meantime, here’s the link. Cheers.

The sidebar optin form is the main one – all readers will see that one as opposed to the one at the end of the post, which, as my data shows, will only be seen by half of the readers. Also – it’s usually good to have multiple optins to remind the reader to take action.