eBook – Meta Baeldung http://meta.baeldung.com Marketing experiences growing Baeldung Fri, 15 Mar 2019 16:08:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 How Giving an eBook Away Skyrocketed my Mailing List Signups http://meta.baeldung.com/free-ebook-increases-email-signups http://meta.baeldung.com/free-ebook-increases-email-signups#comments Mon, 14 Oct 2013 09:46:02 +0000 http://meta.baeldung.com/?p=39 1. The Experiment

I have been thinking of writing a small eBook for quite some time – and my new focus on growing my email list was a great excuse to do just that.

Put two and two together and I wrote the book on Building REST Services with Spring, and am now giving it away to readers that trust me enough to signup to my email list.

Since I don’t like hiding the actual numbers and I like scrolling even less – here’s the end result: my signups jumped a cool 625% after giving the eBook away.

So let’s jump right into it.

2. The Before and After

Here is how my signup form looked like before the eBook:

Email Form with no free eBook

Email Form with no eBook

The copy was generic and entirely untested:

Subscribe to receive email updates or follow us on stuff:

And here’s the new form after adding the eBook:

Email Form with free eBook

Email Form with free eBook

 

Notice that I am using the exact same widget – the only change is the new copy:

Free eBook on Building REST Services with Spring + regular content about building stuff ( ~1 email a week. )

3. The Results

On to the numbers – first, let’s look at the last 30 days before adding the eBook:

Email Signups Goals BEFORE eBook

Email Signups Goals BEFORE eBook

This comes out to a grand total of 4 signups to the mailing list – impressive, I know.

After the change, the new signup form with the free eBook was live 28 days. Here are the results:

Email Signups Goals AFTER eBook

Email Signups Goals AFTER eBook

Over the 28 days the new form, there were 29 signups to my email list – just over one signup per day. That represents the 625% increase in my email signups I mentioned early on – which is nothing short of cool.

4. The Conclusion

This experiment was a good step towards converting more of the casual visitors of my blog into into regular and engaged readers, getting actual value out of the content I put out.

And finally, it’s good to finally have hard numbers for this – giving an eBook away does wonders for your email signups.

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