In my quest to convert more readers of my blog to engaged subscribers, I am running a lot of experiments.
This one was one of the high impact ones – basically doubling my new daily subscribers.
1.1. The Call To Action
The idea is simple – new readers only will see a small inline call to action at the start of my articles – for example:
This will go away after the reader views 3 pages of my blog.
1.2. The Optin
The link is part of a Two Step Optin – when it’s clicked, it will show my optin in a popup / overlay:
So the signup can happen right then and there – with no additional page to lower the conversion rate.
And that’s it – clean and simple, and with very nice results.
2. How I did it
To show the link to new visitors only, I used the What Would Seth Godin Do wordpress plugin – which simply uses a cookie to separate new visitors from existing readers – and only show the message to new readers.
The plugin is pretty simple – it allows you to add a custom message before or after the article, and not much more.
For the Two Step Optin, I used a Lead Link – from Leadpages. Using Leadpages – which is a paid product – was easier for me as it enables you to do this out of the box, but it’s definitely not a requirement.
3. The 2X Results
On to the results – before starting this experiment, I was getting about 13 new email subscribers / day.
First, let’s see how many times the Call To Action link was clicked:
Out of the total number of new visitors in the test period – 9633 – ~58.66% were new (and actually saw the optin).
And, out of these 5650 new visitors – 126 clicked on the CTA – that is a ~2.4% conversion rate.
Now – out of these 126 impressions of the popup Optin form – 109 actually opted in – which is an 87% conversion rate on the Optin itself – not bad.
Overall, the conversion rate is 1.93% – which is higher than my main sidebar conversion rate.
Finally – over the course of 8 days – 109 new subscribers means an average of just over 13 new subscribers / day – thus, doubling the rate with which I’m building my list.
Here are the analytics on the new optin:
The conclusion is straightforward – this is an easy strategy to implement and the results are huge.
If you’d like to keep abreast with my upcoming experiments and get high impact strategies like this one – opt into my email list (on your right).