I’ve been taking stock of the paid recurring services I use to run Baeldung. It’s a good idea to keep an eye on these things, otherwise they run the risk of getting out of hand.
So, with a goal of transparency – here’s what the costs of running the blog are on a month-by-month basis.
Baeldung is hosted over on Websynthesis, using their Professional plan, which runs at 97$ / month.
Images and any other static files are hosted by MaxCDN, where I’m using their 100GB, 9$ / month plan.
And of course, I’m using Pingdom to know when the site goes down. I’m on their Starter plan, which is 15$ / month.
So, overall, hosting and keeping the site up and running on autopilot works up to about 121$ / month.
Marketing and Email
Marketing is an interesting category to look at – email being of course the largest expense.
First, the email list is managed over on Aweber, and the service costs 19$ for the base fee and $50 for the subscribers, totaling 69$ / month.
This is for under 10.000 subscribers. As you as you go over the 10K (which for Baeldung is going to happen this week) – you jump over to 130$ / month, which would total 149$ / month.
Because of this jump, I’m moving to Drip this month. That’s 149$ as well, but in terms of features, there’s really no comparison.
Now, because Aweber on its own can’t do email automation for jack, I’m using Aweber Pro Tools to integrate with Aweber and do that right; the service is 29$ / month.
Moving on from email, I’m making good use of Leadpages on their Standard plan, at 37$ / month. They run a fantastic product over there.
To sum up, the email and marketing overall cost is 215$ / month.
Running a site isn’t just about content. Things go down. Things break. Things need to be improved. Things need to be managed and researched.
To that end, I work with a WordPress developer on a monthly ongoing basis, to do some of the custom stuff on the site and occasionally fix things. It’s a small, recurring contract at 100$ / month.
I also work with a VA to free me up and do the more administrative tasks – which usually is 50-100$ / month (depending on how much work there is).
They’re using Tahometer to track their work, on their Small plan, running at 12$ / month.
So, overall, this category sits somewhere at about 187$ / month.
Totals and Conclusion
Finally, adding everything together, the total monthly cost of running Baeldung is 523$ / month. I’m sure I skipped over some small service or other, and there are of course a lot of one-time expenses, but this looks about right.
Hopefully that will give you some insight into the costs of running a site.