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6 Comments on "Is It Worth having an Email Optin Form at the End of the Page?"

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Eric Siu

Hey Eugen,
Thanks for sharing! Is that a plugin by any chance? 🙂

Eugen Paraschiv

Hi Eric,
Yes, the plugin is called OptinSkin – I’m planning to write a review of it at some point – but in the meantime, here’s the link. Cheers.


But why is the email sign up form on the side on this page?

Eugen Paraschiv

The sidebar optin form is the main one – all readers will see that one as opposed to the one at the end of the post, which, as my data shows, will only be seen by half of the readers. Also – it’s usually good to have multiple optins to remind the reader to take action.

Mike Templeton

I’ve just gotten back into actively marketing my blog and one of the first things I did was to revamp my opt-in forms. I didn’t have data like you did here, but my sidebar opt-in form didn’t seem to be cutting it.

It’s awesome to see the results you’re getting from the second opt-in. Once I get my first lead magnet set up I’ll
probably be opting to add it with a second opt-in below the articles.

Eugen Paraschiv

Hey Mike,
Yeah, email capture is critical and so it getting the hang of a solid offer for an optin.
This article is a bit old and I’ve scaled up my optin efforts significantly since, but the end-of-article optin is still one of my best performing ones.
Glad the article helped.