How I Got More Email Subscribers

In October 2013 I started to experiment with my main site in order to grow my email list.

Since email is a great channel of communication with my readers – far superior to anything else I’ve tried – the goal is to convert more of my casual readers into email subscribers. And since the site is getting a decent amount of traffic (~200 000 page views / month), I have a good base to work with.

Over the course of almost a full year – I have come a long way – from about 10 new subscribers all throughout 2012 and most of 2013, up to about 300 subscribers per month at the start of 2014 and all the way up to 1300+ new email subscribers I’m getting now.

While I’m quite happy with the results of my experiments and the overall growth, do note that the high numbers I’m seeing now are not all a result of these experiments – my overall traffic has nearly tripled since the start of 2014 as well, so that obviously plays a big role as well.

I have documented some of these experiments, A/B tests and general tactics here so that other bloggers may learn from my own experiences and grow their own lists.

Here’s a quick list:

Q3 2015 – ~3500 new subscribers / month

Q2 2015 – ~2865 new subscribers / month

Q1 2015 – ~2772 new subscribers / month

November 2014 – ~880 new subscribers / month

October 2014 – ~970 new subscribers / month

September 2014 – ~1255 new subscribers / month

August 2014 – ~1350 new subscribers / month

July 2014 – ~1200 new subscribers / month

June 2014 – ~750 new subscribers / month

March 2014 – ~530 new subscribers / month

February 2014 – ~600 new subscribers / month

January 2014 – ~ 330 new subscribers / month

 

November 2013 – ~350 new subscribers / month

October 2013 – ~250 new subscribers / month

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