In October 2013 I started to experiment with my main site in order to grow my email list.
Since email is a great channel of communication with my readers – far superior to anything else I’ve tried – the goal is to convert more of my casual readers into email subscribers. And since the site is getting a decent amount of traffic (~200 000 page views / month), I have a good base to work with.
Over the course of almost a full year – I have come a long way – from about 10 new subscribers all throughout 2012 and most of 2013, up to about 300 subscribers per month at the start of 2014 and all the way up to 1300+ new email subscribers I’m getting now.
While I’m quite happy with the results of my experiments and the overall growth, do note that the high numbers I’m seeing now are not all a result of these experiments – my overall traffic has nearly tripled since the start of 2014 as well, so that obviously plays a big role as well.
I have documented some of these experiments, A/B tests and general tactics here so that other bloggers may learn from my own experiences and grow their own lists.
Here’s a quick list:
Q3 2015 – ~3500 new subscribers / month
Q2 2015 – ~2865 new subscribers / month
Q1 2015 – ~2772 new subscribers / month
November 2014 – ~880 new subscribers / month
October 2014 – ~970 new subscribers / month
September 2014 – ~1255 new subscribers / month
August 2014 – ~1350 new subscribers / month
July 2014 – ~1200 new subscribers / month
June 2014 – ~750 new subscribers / month
March 2014 – ~530 new subscribers / month
February 2014 – ~600 new subscribers / month
January 2014 – ~ 330 new subscribers / month
November 2013 – ~350 new subscribers / month
- Is It Worth having an Email Optin Form at the End of the Page?
- => ~350 / month
- Improve Email Opt-In Conversion by 229% – Case Study
- => ~300 / month
- note: 229% was an increase of a single optin, not an overall increase
October 2013 – ~250 new subscribers / month
- How Giving an eBook Away Skyrocketed my Mailing List Signups
- => ~30 / month